Never plan to fail, never fail to plan. A brand needs a master plan. It doesn’t need to take a year to develop, and you don’t have to anticipate all the turns, hills and stop signs ahead – but a strategy and a framework is essential to springboard a brand into the market. We work side-by-side with our clients to develop the big picture, along with tactics and KPIs to get there. We make it feasible.
Great brands aren’t shy to exploit their purpose. And great brands invest time and energy to articulate their purpose. At Mekanic, we work closely with brands to navigate the flooded rivers of word selection – assembling naming and core messaging that will emotionally connect with target audiences and inject pride into internal teams. We preach to reach.
Let’s face it, branding is driven by human behavior. And as humans, we are attracted to beauty and authenticity. With an award-winning designer at the helm, Mekanic provides sophisticated creative solutions to elevate a brand’s visual identity in an impactful way that stays true to its personality and core values. We make it ownable.
We see it happen often. Internal professionals instinctually know when a brand is in need of personal attention, a facelift or a complete transformation. However, a convincing case should be infused with data. We provide assessment reports to evaluate how a brand is performing, coupled with insights to recommend areas for improvement. We have your back.
With extensive backgrounds in organizational culture, event design, online communities, program development and volunteer activation – we focus on people as the lifeblood of a brand and enhance areas where they gain the most meaning. We don’t exclude the internal team in our vision as we design memorable experiences to bring a brand to life online, in the office or on the street. We give brands a heartbeat.
A brand campaign with exquisite execution will keep you up at night. It will pack an unexpected punch, hitting audiences with a desire to act and a desire to belong. We start with a brand’s purpose and mix in its business goals to craft a creative campaign that responds to customer needs and data driven objectives. We mean business.
All organizations need a strong infrastructure (People, Processes & Systems) to support exponential growth. We offer more than suggestions. The solutions that we produce are sustainable because our clients are part of the solution. With an immersive approach, we make sure teams can learn how to function, pivot and excel by themselves. We are catalysts to help organization evolve and achieve even greater success by solving the problems of today with an eye on tomorrow.