Pick our brains

When we experience something in life that either directly or abstractly relates to branding – we try to get it out here. This isn’t a page where we’ll churn out content to convey our same point of view in different ways. Instead, we’ll share sporadic perspectives to make you think critically and creatively.
A Burned Field In Zimbabwe

Destroy to Create

Written by Adrian Parsons   When you introduce an idea in a first draft, you find an esprit de corps with that idea. From incubation to publishing,...

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pano_20140925_135312

Finding Why

Written by Erik Hansen   Business is brand and brand is business. The reality: A brand is a living, breathing organism, and every aspect of the business...

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Office worker tearing up papers and screaming out due to red tape

What’s in a name?

Written by Kate Burgman   As part of Mekanic’s Brand Kamp workshops, we help name new businesses and ventures, or help rename those that are already established...

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fifty percent - concept of gender equal opportunity or representation in political and public life sketched with white chalk on blackboard

Mekanic Without a Woman?

Written by Kate Burgman   As a person who reads things on the Internet, you may already know that March 8th is International Women’s Day, a day...

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