Pick our brains

When we experience something in life that either directly or abstractly relates to branding – we try to get it out here. This isn’t a page where we’ll churn out content to convey our same point of view in different ways. Instead, we’ll share sporadic perspectives to make you think critically and creatively.
Office worker tearing up papers and screaming out due to red tape

What’s in a name?

Written by Kate Burgman   As part of Mekanic’s Brand Kamp workshops, we help name new businesses and ventures, or help rename those that are already established...

Read More
fifty percent - concept of gender equal opportunity or representation in political and public life sketched with white chalk on blackboard

Mekanic Without a Woman?

Written by Kate Burgman   As a person who reads things on the Internet, you may already know that March 8th is International Women’s Day, a day...

Read More
Group of different generation people standing against a wall and text messaging, social media and communication concept.

Tribal Hiring

Written by Erik Hansen   Building a great team isn’t easy – it’s hard as hell in any business. No matter what industry, finding the right talent...

Read More