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The Grass is Not Always Greener

Written by Alex Jimenez   In a world where we are constantly overwhelmed with shiny new things on what seems to be a minute-by-minute basis, this adage applies...

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Are You Really Ready to Grow?

Written by Alex Jimenez   Growth is good, if I may paraphrase Wall Street. Ok, maybe I’m no Gordon Gekko. But I speak the truth. Consider how much...

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NEWS: Mekanic Means Business with Strategic Additions

New partner guides clients through growth and change   Contact: Erik Hansen Tel.: (703) 647-9884 Email: erik@mekanicbrands.com Website: mekanicbrands.com   ALEXANDRIA, VA, September 25th—Creative brand consultancy Mekanic welcomes seasoned strategist Alex Jimenez...

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A Burned Field In Zimbabwe

Destroy to Create

Written by Adrian Parsons   When you introduce an idea in a first draft, you find an esprit de corps with that idea. From incubation to publishing,...

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Finding Why

Written by Erik Hansen   Business is brand and brand is business. The reality: A brand is a living, breathing organism, and every aspect of the business...

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What’s in a name?

Written by Kate Burgman   As part of Mekanic’s Brand Kamp workshops, we help name new businesses and ventures, or help rename those that are already established...

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Mekanic Without a Woman?

Written by Kate Burgman   As a person who reads things on the Internet, you may already know that March 8th is International Women’s Day, a day...

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